HOW TO LAND A TV SEGMENT
1. Ask yourself what will make your segment stand out
Make your email pitch succinct, clever, and compelling (reminding the recipient of why your story stands out from the rest).
2. Familiarize yourself with broadcast deadlines
Pitching producers too late or too early is an easy way to make sure your segment idea gets lost. Pitching about a week or two ahead of time is some of the best practice.
3. Make your pitch’s value to a station’s viewers crystal clear
If a producer can’t see why their viewers would be interested in your segment idea, they’ll scrap it.
4. Know the relationship between broadcast and print media
If you land a story in a major newspaper, try pitching the story to TV right away, because producers get some of their segment ideas from print or digital outlets.
5. Make the visuals apparent in your pitch
TV is a visual medium, so paint a picture in the producer’s mind of what their viewers will see.
6. Personalize your pitch
Mention a recent segment on their station that you loved or why you think their particular host could enjoy it.
7. Don’t be afraid to follow up
Make sure you have your short pitch ready.
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