How to build your brand


1. Research your target audience and your competitors
Before you start making any decisions about your brand, you need to understand the current market, i.e., who your potential customers and current competitors are.

2. Pick your focus and personality
Your brand can’t be everything to everyone, especially at the start. It’s important to find your focus and let that inform all the other parts of your brand as you build it.

3. Choose your business name
A brand is so much more than a name. The personality, actions, and reputation of your brand are really what give the name meaning in the market.

4. Choose the look of your brand (colors and font)
Once you’ve got a name down, you’ll need to think about how you’ll visually represent your brand, namely your colors and typography. This will come in handy when you start to make your own website.

5. Outline the key qualities & benefits your brand offers
Starting a brand that is memorable means you dig deep to figure out what you offer, and no one else is offering. Focus on the qualities and benefits that make your brand unique.

6. Apply your branding across your business
Applying your branding across your business gives it a cohesive brand story. A brand story represents who your business is and what it stands for. It sets the stage for every interaction customers to have with your brand, in-store and online.

7. Stay true to your brand building
Unless you decide to change your brand into something that is more effective based on measured consumer response, consistency is key.

8. Increase visibility through posting
It can help spread the word about what you do and connect you with customers who otherwise wouldn’t have known you existed. 

9. Be your brand’s biggest advocate
When you build a brand that works for your small business, you (and your employees) are the best advocates to market your brand.


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